The images are much bigger than they appear in this post. Click on the small versions in this post to see a full-size version.
About a week and a half ago, my husband went to see Watchmen at a Japanese movie theater. They showed a trailer for the new Trek movie and flyers were available for it. My husband noticed that Spock did not make much of an appearance in the clips at all.
I'm not sure why Spock isn't in it, but I also noted that he doesn't make much of an appearance in the flyer either. It's my guess that the Japanese promotional material is focusing on the blond-haired, blue-eyed captain. Most promotion in Japan comes with a pandering slant. For instance, all of the advertisements for Battlestar Galactica here focused heavily on the Asian actress (sorry, I didn't watch BG so I don't know who she is or who she plays). Also, the commercials for Law and Order: SVU showcase and talk about B.D. Wong a lot because he's Asian. Note that I've never seen ads for either of these shows featuring any of the other actors in those shows.
The back of the flyer mentions that there is a Japanese blog for Chris Pine. There are no other blogs for other actors. This further fuels my feeling that the pretty boy has been chosen to appeal to the Japanese audience. The fact that the header graphic has a big heart on it and he's posed like some boy band idol doesn't do much to dissuade me from my conclusions.
One interesting point for those of us who followed the original Trek series here in Japan is that two of the characters have regained their original names with the reboot. In Japan, Scotty was called "Charlie" in the original series broadcast here and the brochure now lists his character as "Scot". I don't know why his name was changed to Charlie, but the thought always amused me. Also, Sulu was called "Sato" in Japan. This is likely because "Sulu" is not a real Japanese name. He is listed as "Sulu" in the brochure.
I hope you enjoy the scans. Note my marvelous stitching together of the center! The seam running down the center is the fold line in the brochure, not a flaw in my Photoshop work.
A little postscript: There's a mention on the back of an "ID card neck strap" which one can buy for 1,300 yen (about $13) which shows Chris Pine as Captain Kirk. I'm not sure what the point of this is, but it's a limited edition movie souvenir.